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How to Build

a Real Estate


Real Estate Solution Criteria

Criteria Weighting

Strategic Scorecard Creation

In order to build a real estate strategy,

CRE leadership should enact a process that

systematically aligns company goals and

real estate criteria to develop a repeatable

framework for decision making.

Cushman & Wakefield suggests the

following four steps when

building a strategy:

These steps are designed to base all decisions on the

ultimate core objective of the company, drive

alignment across stakeholders, and remove bias and

preconceived ideas from clouding the decision

process. This process-driven approach puts CRE at

the center of strategy development – increasing

visibility and connecting business units.

During the first step, key CRE stakeholders need to

define the company’s mission and the goals

required to achieve that mission. It is essential that

CRE stakeholders push their thinking and ensure

that the full potential of the company today and in

the future is included in the stated goals.

The second step is to take the goals and translate

them into specific real estate criteria that will

enable the company to evaluate future decisions

based on measurable data points. Criteria may

include cost, access to labor, client access, brand

and visibility, risk, transportation infrastructure,

departmental organization, and workplace design


Following criteria creation, leadership must weigh

each of the criteria according to relative

importance. This ensures current and future real

estate options are evaluated and compared

according to what matters most to the

company’s mission and are not subject

to bias and preconceptions.

In the final step, the company should be able to

construct an interactive, weighted scorecard to

compare di„erent locations and ultimately make

a decision based on a transparent quantitative and

qualitative analysis. The relative merits of any real

estate scenario, both portfolio-wide and individual

properties, can be examined using a comprehensive

and endorsed set of criteria.





Mission & Goal Alignment


Consulting Manager,

Strategic Consulting



Executive Managing Director,

Global Consulting


The Occupier Edge | 17